Expand your reach – reach a curious, habit-driven audience
The Today 100 is a daily email newsletter for people who enjoy learning one interesting thing every day. We focus on history, culture & thoughtful moments – content readers actually look forward to opening.
Audience Snapshot
- Subscribers: 160,000+ business leaders
- Average open rate: ~45%
- Average opens per send: ~69,000
- Send frequency: Daily (7 days a week)
- Audience mindset: Curious, educated, routine-oriented
Our readers open The Today 100 as part of their daily habit — not because it’s breaking news, but because it’s meaningful.
Sponsorship Format
- We keep sponsorships simple & uncluttered
- One primary sponsor per issue
- Short, clearly labeled sponsorship message
- Editorially adjacent placement (not buried, not intrusive)
- Brand-safe, non-political environment
- No programmatic ads
Why Brands Work With Us
- Consistency beats clicks: Daily presence builds familiarity & trust
- Attention-first environment: Readers are calm, focused & receptive
- Limited inventory: We cap sponsorships to protect reader experience
- Flat-fee pricing: Predictable, transparent & easy to plan
- Any partners start with a short run & expand once they see results
Pricing & Trials
- We price sponsorships based on daily reach and consistency
- Typical sponsorship pricing depend on frequency and length of campaign
- Preferred starting point: 1-week trial (5 consecutive sends)
- Longer runs: Available for partners seeking sustained presence. Consistency is where the value lives — for brands and readers alike
Who We’re a Fit For
We tend to work best with brands that:
- Value trust, education or discovery
- Want to be part of a daily routine
- Prefer brand lift and familiarity over flash conversions
- Care about tone, placement and reader experience
If that sounds like you, there’s likely a good fit.
Next Steps
If you’re interested in exploring a sponsorship, email editor@thetoday100.com. Please include:
- Brand name
- Goal (brand awareness, trial, education, etc.)
- Ideal timing